Best Mobile Enterprise Product or Service
Research In Motion – BlackBerry Enterprise Server v5.0
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Research In Motion’s BlackBerry Enterprise Server 5.0 is a complete mobile platform for enterprise collaboration. It provides a secure, centrally managed link between BlackBerry smartphones and enterprise systems, applications, corporate phone environments (with BlackBerry Mobile Voice System) and wireless networks thanks to end-to-end AES 256-bit encryption. Engineered for mission critical environments, it includes built in ’fail-over’ features to ensure users always stay connected, powerful and flexible new administrative features, efficient monitoring tools and advanced security capabilities in a platform that is highly scalable.)
Best Mobile Internet Service
adaffix Gmbh – YELLIX - Caller ID
YELLIX enriches the user’s phone call experience by adding relevant social & local content to calls in real time.- YELLIX instantly provides alternatives for a business that the user has been unable to get through to. E.g. if a taxi does not answer YELLIX will display 3 alternative taxi companies in the same area.
- YELLIX automatically displays the name of an unknown caller while the phone rings and after a missed call.
- YELLIX shows status & picture of Facebook friends on the incoming call screen.
- YELLIX is free to the user. Once installed it runs automatically. YELLIX supports Symbian, Android, WindowsMobile, BlackBerry and iPhone.
Best Mobile Money Service
Safaricom Limited – M-PESA (bulk payment & utility bill) extension to service
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From launch date in March 2007, customer numbers have grown to over 9 million subscribers in just over 36 months with an average of 11,000 new registrations per day and the agent network has grown from 3,000 agents to over 15,000 agents to date. M-PESA has evolved with time and now organizations are now able to pay employee salaries using the Bulk Payment function and Mobile phone users are now able to pay for their utility bills such as electricity bills by using M-PESA. All they need to do is go their phone menu and select the Pay Bill function to pay for their bills.
Best Network Technology Advance
SkyCross Inc. – SkyCross iMAT (isolated mode antenna technology) Antennas
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The antenna is the only structure in a mobile device that communicates with the network. This one fact makes the antenna pivotal to how the device, the network, and ultimately the service provider are perceived by end-users. iMAT antennas from SkyCross utilize a patented antenna design technique that enables a single optimized MIMO antenna element to take the place of multiple antennas in small wireless devices. This lowers cost, enables sleeker designs, and streamlines the integration process, compared to traditional antenna design approaches. SkyCross iMAT antennas are carrier proven to boost the capacity, data rates, and reliability of 4G networks.
Best Service Delivery Platform
Huawei Technologies Co Ltd – Huawei SDP
Huawei SDP enables operators to build their own Digital Shopping Mall combining Telecom and Internet services to deliver a converged experience. Commercially launched by more than 100 operators worldwide, Huawei SDP is designed to offer a future-oriented, open platform based on SOA architecture with standard APIs and pre-developed templates for service innovation.)
This greatly shortens time to market (TTM) and simplifies service creation and 3rd party access. For Telefonica, Huawei’s unique multinational SDP covers 13 countries in Latin-America helping reduce TTM to less than 12 weeks and delivering a 5-8 per cent ARPU increase within six months of commercial launch.
Best Billing or Customer Care Solution
Mobile TeleSystems (MTS) – Your Individual Optimal Tariff Plan
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Launched in Russia in March 2009 across all usage, lifestyle and demographic segments, “Your individual optimal tariff plan”, from MTS, helps each customer build the tariff package that’s right for them. The service is available through multiple channels from internet to handset based interactive voice response and USSD commands. Various modules assist the customer in their decision – from the ability to dynamically compare packages to the personalized algorithm which offers the final package recommendation. The service is comprehensive, accessible and future-proof - ultimately, the service will provide a completely bespoke service package, including MTS as well as third party services.
Best Mobile Technology Breakthrough
Orange – Orange Mobile high definition (HD) Voice
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Orange launched the world's first high-definition (HD) mobile voice service in Moldova in September 2009. The launch marked the first significant evolution in mobile voice quality since the 1990’s. Mobile HD voice, based on the new AMR-WB codec, provides Orange customers with HD quality sound, a significantly improved service when making or receiving calls. The quality of sound with HD voice is likened to having the other party in the same room, providing clearer conversations and a feeling of proximity. Orange plans to extend its HD voice offering across Europe in 2010.
Best Use of Mobile for Social & Economic Development
Grameen Foundation, MTN Uganda and Google – The Grameen Foundation Application Laboratory (AppLab Uganda)
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By creating the AppLab, Grameen Foundation set out to build a “learning and doing” laboratory to develop, test and scale services delivered over mobile phones that benefit the poor. It focuses on using widely available mobile phones to disseminate relevant and actionable information in domains such as health and agriculture to improve lives and livelihoods. The AppLab embraces an intensive, user-centric development process, innovates with sustainable business models and engages with strategic partners to both develop applications and achieve scale. Grameen Foundation, Google and MTN Uganda worked in a unique collaboration to launch the AppLab in Uganda. 
Best Mobile Money for the Unbanked Service
Zain Bahrain B.S.C – ZainMobile Commerce Offering – 'Zap'
Zain’s Mobile Commerce service ‘Zap’ is now commercially available to potentially over 150 million people in Kenya, Malawi, Niger, Tanzania, Uganda, and Sierra Leone, many of whom are ‘unbanked’.)
Today, with more that 12 million Zain customers fully enabled for the service in these six African nations, makes ‘Zap’ the biggest mobile commerce service offering in the World in terms of geographical coverage, enabled customers and service functionalities!Additionally, the ‘Zap’ service is available over Zain’s award winning ‘One Network’ platform allowing all ‘Zap’ customers to move freely across geographical boarders and be treated as a local in any of the 22 ‘One Network’ countries in terms of pricing while retaining home network service functionalities, accessing their Zap accounts, send/receive money and pay for goods and service exactly the same way as in the home country.
Best Mobile Advertising & Marketing
CLANMO GmbH and OgilvyOne worldwide – The IKEA PS mobile interior planning tool
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We helped IKEA customers who were interested in the IKEA PS design collection to overcome the purchase barrier by showing them how to use their mobile as a portable interior planning tool.Customers were able to download a mobile application by entering their mobile number into a web form on the IKEA website or send a free text message to receive a download link. Additionally Bluetooth pillars were put up in IKEA stores to download the application right there in the store. The customer now sees which piece of the IKEA PS collection fits his room best.
Best Mobile Location Based Advertising Campaign
R/GA – Nokia viNe
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Nokia viNe is a breakthrough mobile application that records photos, videos, songs, text, and voice by geo-tagging them to a multimedia map of the user’s life. To start a vine, simply load the application on your GPS-enabled device. Press record, and as you move through your day, each photo and video you capture appears on your vine exactly where you take it. Songs appear where you listen to them. You can even use GPS to bookmark your favorite locations. Nokia viNe is the ultimate travelogue tool, making it easy to relive, search, and share experiences, just how you lived them.
2010 Global Mobile Awards - Mobile Innovation Grand Prix
Ubidyne
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The GSMA Global Mobile Awards is the premier international showcase of product, service and creative excellence for the mobile industry; awards include a wide range of categories that are relevant for players of all sizes in the mobile value chain. In 2009, Innovation took center stage at the Global Mobile Awards as CooTek won the "Cup".As a category of the Global Mobile Awards, we introduced the Mobile Innovation 'Grand Prix' for promising entrepreneurs, small and medium-sized companies developing and introducing innovative products and services.
The Mobile Innovation Grand Prix category differs from other Global Mobile Award categories in that it's a year-round process with several stages of judging through the year, including physical presentations at associated events and industry partner awards winners as well. During each regional event, two overall winners have won a trip to Barcelona to compete as a Finalist for the Mobile Innovation Grand Prix Cup which took place yesterday afternoon in front of the judges and a global audience. We look to the industry experts and pull from a broad array of sources; such as Operators, Venture Capital firms, Industry suppliers, etc.. In addition, we have worked closely with RIM and Qualcomm Ventures, and have fed their innovation award winners into our Global Finalists.
And here is what the judges had to say, "Against a broad spectrum of Global Finalists, this year's winner for the Mobile Innovation Grand Prix illustrated innovation, creativity and global impact. Our industry faces enormous pressures to deliver smarter and more cost effective networks. Smart antennas are a tough course to follow, and our winner has been pursuing their journey with what appears to be great benefits, resilience, and technical innovation. It was a tough decision for the judging panel, but our winner demonstrated great potential to advance our core business and we are proud to announce Ubidyne as this year's stand out GSMA Innovation winner."
Green Mobile Award for Best Green Programme Product or Initiative
VNL – VNL’s solar-powered GSM base station
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VNL’s WorldGSM is a zero-opex solar-powered GSM system specifically designed to enable operators to build commercial networks in remote rural areas where ARPUs are < $2 a month.For years operators have struggled with the same problem: Traditional GSM equipment was not designed for emerging markets. It costs too much to buy and maintain, uses too much power and is difficult to deploy (especially in areas with no electricity, poor roads and no engineers).
VNL has re-engineered GSM to overcome these challenges. Finally operators have a way to provide services for the three billion people who are not covered by a mobile network.
Green Network Awards
Mocambique Celular S.A.R.L (mcel) – Eco Naturalmente (Naturally Thinking Green)
Mcel began exploring environmentally responsible ways of conducting its business long before CO2 regulations were even considered in Africa.
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"Eco Naturalmente" (Naturally Thinking Green) was introduced in early 2007 with the objective of reducing CO2 emissions from the boardroom to the BTS. To date, by the introduction of 100% Solar Hybrid powered GSM sites, annual CO2 emissions are reduced by over 5,000 tons, with 7,000 tons targeted by the end of 2010.Replacing conventional diesel powered sites has not only resulted in Mcel being able to offer connectivity in remote locations outside the electricity grid, OPEX savings of USD 405,000.00 per annum at current oil prices; a CAPEX payback of around 12 months per site, have been achieved.
Best Mobile Game
Iricom – The Last City – fight for your life!
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The Last City is a multiplayer online role playing game. The action takes place in a post-apocalyptical world. What would you do in this new world where every day is a struggle for life itself? Exciting plot: 6 clans, 2000 locations, 100 types of monsters, various algorithms battle, series of non-linear quests, multi-tiered economy. Each unique characters, locations and artifacts created by a team of professional artists. The Last City connecting last people: CHAT, IM, DATING, PROFILE, FORUM, GROUP. World wide playground. On line all time, all places. Available on most models of mobile phones.
Best Mobile Music Service
Odyssey Music Group – Deezer
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Deezer mobile is a complete multi-platform music service that provides, through streaming and tethered download (offline mode): - Unlimited music on demand among 5 million tracks
- Create, modify and listen to playlists
- 25 themed webradios
- Deezer Smartradio
- Top charts by country
- Upload personal MP3s
- Buy tracks through music stores
Deezer Mobile is the key component of Deezer Premium, bringing full convergence to all music lovers (mobile, music website, music Desktop software, IP TVs and Sound Systems).
Best Mobile TV or Video Service
CBS Mobile – TV.COM Mobile App
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TV.com brings personal TV to your phone on WiFi and cellular networks. With this incredible application, you can watch clips and some of your favorite shows right on your iPhone, iPod Touch, or Android device. Access the videos you want anywhere you go including full episodes...and it’s free! Get video from CBS, The CW, CNET, ET, Showtime, CBS News, CBS Sports and much more! Watch your favorite shows anywhere, anytime on TV.com. No subscription fees apply.
Best Mobile Connected Device (Non Handsets)
Novatel Wireless, Inc. – Novatel Wireless MiFi Intelligent Mobile Hotspot
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The MiFi Intelligent Mobile Hotspot creates a personal cloud of high-speed Internet connectivity that can be easily shared between up to five users or Wi-Fi devices such as laptops, cameras, gaming devices and multimedia players, enabling access to high-speed Internet connectivity from anywhere there is a cellular connection, including moving trains or vehicles. The device also features a rich Linux-based application platform, able to support a multitude of both consumer and business focused applications, including usage tracking, email caching, location based services, and AutoVPN support.
Best Mobile Handset or Device
HTC for HTC Hero
The HTC Hero, on Android, was the first phone to feature HTC’s acclaimed design philosophy, “HTC Sense.” The Hero is simple to use and inspires people to really customise their handset and create their own unique mobile experience.In the UK, the Hero is the first handset to ship with Spotify built in – an industry first.
The physical design is instantly eye-catching, boasting bevelled edges and an angled bottom, housing a bright and responsive 3.2" capacitive touch-screen.
The Hero launched globally in June 2009, and is available in the majority of markets around the world.
Judges' Special Commendation
The 2010 judging panel for the Best Mobile Handset or Device has highlighted two entries that are worthy of particular note for developing the market for inclusive mobile devices. The Doro PhoneEasy 410 GSM and the emporiaLIFEplus V170 have both made a significant impact as devices that retain the essential technology benefits while remaining simple to use. These companies deserve commendation for making mobile communications far more accessible for the elderly, disabled and people with special needs.
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