cellular-news [ ] 2010-07-18

Indian Phone Manufacturer Continues Overseas Expansion

Indian mobile phone manufacturer, Micromax has continued its overseas expansion after launching its products in Bangladesh. The company has entered into a distribution arrangement with Reach Distribution which is expected to put the phones into some 2,500 retail outlets. The company will initially offer twelve models for sale in the country with a price range between 2,000 and 16,000 taka (US$28.13 - $225). It aims to target consumers of all segments, with special focus on the youth and the growing rural markets of Bangladesh, the company said in a statement. "We have been keenly observing the Bangladesh telecom market for the tremendous growth it has undertaken over the last few years. We are sure that the country is on path for a digital connectivity and has a great future for telecommunication industry as a whole and wireless communication in particular," Vikas Jain, business director of Micromax Informatics said. The company claims to be the number three mobile brand in the Indian telecom market, and recently launched its products in Nepal and Sri Lanka. The company has previously said that it will target the Middle East and Brazil for future expansion.