Google-owned YouTube on Wednesday rolled out a major redesign aimed at clearing out visual noise and capturing the attention of viewers at the superstar video-sharing website.
"We really felt like we needed to step back and remove the clutter," Google product manager Shiva Rajaraman said as he provided an in-depth look at the revamped YouTube home page to be fully rolled out by late Wednesday.
"Changes are based on how people actually use YouTube."
YouTube engineers said they studied the way people behave at the website and modified the home page accordingly. The number of links on the page have been cut by more than half.
Information about videos is grouped in one place and one side of the page is devoted to viewing recommendations personalised to what visitors are evidently seeking.
There is a cleaned up "actions bar" for sharing, flagging or embedding videos.
Modified playlist tools make it easier to queue up videos for viewing or skip from one to another.
YouTube eliminated a five-star ranking system and replaced it with a simple "likes/dislikes" choice for viewers.
Makers of videos will get spotlights in YouTube comment forums and be able to add brand names to titles of their works.
YouTube has been testing the new page design with some users for about two months but the changes will spread across the entire video-sharing service by the end of Wednesday.
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